Starting and Growing an Art Collection: A Guide for Emerging Collectors

Collecting art can be a rewarding journey that goes beyond simply acquiring pieces; it’s about engaging with creativity, supporting artists, and becoming part of a vibrant cultural dialogue. For emerging collectors, particularly those interested in young and upcoming artists, including art graduate students and their graduate exhibitions, the process can be both exciting and overwhelming.

Image of my Artwork titled Doek On Fleek hanging in the house of my client in Yaounde, Cameron. 

Since 2009, my own journey as a collector has been deeply intertwined with my role as an art writer and mentor. I began collecting artworks through bartering with fellow artists, where I provided art-related writing services in exchange for their work. This approach allowed me to collaborate with many artists, co-producing artworks specifically for our collection. Additionally, I’ve purchased pieces from junior artists and mentees during their graduate exhibitions, which has enabled me to support and engage with emerging talent. I have built an incredible art collection with pieces from local and international artists across gender, race and sociopolitical frames.

Another impactful way to support young artists is by adopting one or two emerging talents. This approach involves providing financial assistance to help cover their studio rent or other career-starting expenses. In exchange, you might agree to receive one or two artworks over a specified period. This not only provides crucial support to artists who are just starting out but also allows you to build a unique collection of work that reflects your personal commitment to nurturing new talent. Such an arrangement can create a meaningful connection between you and the artists, while also ensuring that you receive pieces that are a direct result of your support and investment in their growth.

Father Of African Humanism, Mixed Media Collage I made in 2019.

Here’s a guide to help you navigate the world of art collecting while focusing on the next generation of artists.

Understand Your Interests and Goals

Before diving into the art world, take some time to reflect on your personal interests and the goals you wish to achieve with your collection. Are you drawn to specific styles, mediums, or themes? Do you have a particular interest in supporting emerging artists or documenting the evolution of contemporary art? Defining your interests will help guide your collecting choices and make the process more enjoyable.

Educate Yourself

Familiarise yourself with the art scene, especially the work of emerging artists. Visit galleries, attend art fairs, and explore online platforms dedicated to showcasing new talent. Read art publications, join collector groups, and participate in discussions about contemporary art trends. Understanding the current landscape will help you make informed decisions and recognise promising artists.

Engage with Art Schools and Graduate Exhibitions

Art schools and their graduate exhibitions are excellent sources for discovering young, talented artists. These exhibitions often showcase innovative work that reflects the latest trends and fresh perspectives. Attend end-of-year shows, open studio events, and student exhibitions at local art institutions. Engaging with these events will allow you to identify emerging artists whose work resonates with you.

Build Relationships with Artists and Galleries

Forming connections with artists and gallery owners can provide valuable insights and opportunities. Engage in conversations with artists at exhibitions, inquire about their creative processes, and express genuine interest in their work. Developing relationships with galleries that focus on emerging artists can also lead to personalised recommendations and early access to new works.

Start Small and Be Patient

As an emerging collector, it’s wise to start with a few carefully chosen pieces rather than making large investments straight away. Collecting art is a gradual process that requires patience and a discerning eye. Focus on works that you find personally meaningful and that fit within your budget. Over time, your collection will grow as you gain experience and confidence in your choices.

Consider the Long-Term Value

While supporting young artists is a primary goal, it’s also important to consider the potential long-term value of your acquisitions. Research the career trajectories of artists you’re interested in and assess their growth potential. Collecting works by artists who show promise and are gaining recognition can enhance the value of your collection over time.

Document and Care for Your Collection

Proper documentation and care are crucial for maintaining the integrity and value of your collection. Keep records of each piece, including details about the artist, provenance, and purchase history. Ensure that artworks are stored and displayed in appropriate conditions to prevent damage. Regularly review and update your collection’s documentation to reflect any changes or additions.

Join Art Collecting Communities

Engage with art collecting communities and forums where you can exchange ideas, learn from other collectors, and stay informed about upcoming exhibitions and opportunities. Participating in these communities can provide additional support and inspiration as you build and refine your collection.

Enjoy the Journey

Collecting art should be an enjoyable and fulfilling experience. Take pleasure in discovering new artists, exploring diverse styles, and adding pieces that resonate with you. Your collection will not only reflect your personal taste but also contribute to the broader art ecosystem by supporting emerging talent.

Starting and growing an art collection is a dynamic process that combines passion, research, and engagement. By focusing on young and upcoming artists, especially art graduate students, you not only enrich your own life but also play a role in nurturing the next generation of creative talent.

Chepape Makgato is an independent visual artist, theatre producer, arts writer, educator, curator, and researcher. He is the founder and creative director of Samanthole Institute of Creative Arts which leads the Art Focus of Univeristy of Limpopo's FNB Incubation Program. Chepape is a Chief  Curator of William Humphreys Art Gallery, in Kimberley, Northern Cape. He holds a Master's Degree in Fine Art from the University of the Witwatersrand and has exhibited his work locally and internationally. He is currently a PhD candidate in the Art and Music Department at the University of South Africa. He is a deputy chairperson of South African Museums Association Central (Free State and Northern Cape provinces). He serves on the panel of Acquisition Committee of ArtBank South Africa. He is the the chief patron of Khehla Chepape Makgato Youth Libraries.